Prez Signs on to Tarakon Record Label
From his first major single ‘We good’ Ft Ranks, all the way up to his current single ‘RICFLR (Ric Flair)’, Prez has demonstrated that he has the drive and the aptitude to make a name for himself and leave a mark in the music industry. On the 4th April, 2017 Tarakon Records owned by Vincentian multi-platinum selling artist Kevin Lyttle, and his wife Dr. Jacqueline James-Lyttle, signed Prez as the latest addition to the team.
Prez was born in Campden Park. However, he was raised in Brooklyn, New York, USA, from the age of three. He returned to his homeland about six years ago and set out on a path to establish himself as a force to be reckoned with.
Prez was smitten by music at the age twelve when he discovered mixtapes by artists such as Rakim, Jay-Z and The Wutang Clan. He found himself playing the songs, rewinding the tapes and jotting down the lyrics. He would rehearse these lyrics and regurgitate a performance much like the original and just like that he taught himself ‘flow’ and melody. It didn’t take him long to start writing his own bars so his teenage and young adult years were then centered on capturing the world around him in song, recording and school.
He reflects on how his music and his creative process have changed over the years. When he was just beginning, his lyrics were disjointed and his subject matter was very superficial. These days he can write a complete song in 5-10 minutes and his life experiences are reflected in the depth and honesty of his more mellow songs. The great thing about being submerged in the art from such a young age is that it allowed him to become seasoned as each new track is an opportunity to grow and challenge himself to perfect his craft.
Often times his songs stem from seeing a single word or phrase or hearing a simple melody in the backdrop of a conversation. From there he marinates on that initial stimulus in solitude as he comes up with the melody and creative ways to convey his message. At this point he’s half-way through cooking up another banger. Once the beat is added to the song “It’s over!” He allows himself to really feel the music to know what finishing touches to add and what tweaks to make.
“Being able to save people and impact lives”, that is what Prez says inspires him. He shared that to him there’s nothing greater than being able to tell his story in a song and have persons come up to him and confess that his music got them through a rough patch because they could relate to his struggle and admire his ability to overcome his struggles. This is especially true about his track ‘Beautiful Nightmares’ which is one of his most popular tracks to date. He enjoys using his challenges and triumphs as encouragement for his listeners to persist in the pursuit of their goals.
“Music means everything, it’s all I wanna do… there’s nothing more exciting than writing a song and being on stage and having people chant back your words to you. It’s the most beautiful art in the world.”
Never, not even for a second, did Prez ever doubt his talent and his purpose in the music industry. He would have earned his spot and the right to ‘some respect on his name’ on the local scene by consistently producing music that has won him 5 SVG AMP (Association of Music) awards, a Digicel Top Artiste award and the opportunity to work along with brands like Hairoun for their “On the ends” campaign.
Certainly his journey to this point in his career was not without challenges. Establishing himself as a Hip-Hop artist in a country where this genre of music is not necessarily a part of our culture was not an easy task. There were critics who didn’t believe in his vision and were convinced he was wasting his time, but in true underdog fashion, he persevered and relentlessly continued to do what he loves. He made leaps and bounds with each track and each performance that earned him a headline or made him the topic of conversation on the radio.
Now, the sky is the limit for him since signing with Tarakon Records and this comes at an opportune time since they have just secured a major deal with Sony Ultra. He is looking forward to every challenge whether that means sleepless nights, practically living in the studio or being away on tour. He is hopeful about the possibility of expanding his portfolio by securing more endorsement deals and working along with different brands or companies. He embraces the opportunity to unleash his full potential.
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